Types of Information Collected and Uses of Collected Information
We collect two types of information about our Site Users: Personally Identifiable Information and Non-Personally Identifiable Information.
Personally Identifiable Information Personally Identifiable Information is information that identifies a specific End User. When you engage in certain activities on or off the Website, such as creating an account, signing in to your account, ordering a product or service from us or our partners, adding items to your shopping cart, submitting content and/or posting User Content, entering a contest or sweepstakes sponsored by us or our partners, filling out a survey, posting a review, sending us or our partners feedback, requesting information about our services, submitting an affiliate agreement, applying for a job or to be a consultant or supplier, posting a video or signing up for special offers from third parties through the Website (collectively, "Identification Activities"), we may ask you to provide certain information about yourself. It is optional for you to engage in an Identification Activity. If you elect to engage in an Identification Activity, however, we may ask you to provide us with certain personal information about yourself, such as your first and last name, mailing address (including zip code), email address, telephone number, date of birth and itirestaurants.com account information. When you order products or services, we may also ask you to provide us with your credit card number, expiration date and authentication codes or related information. We may also know your location if you access the Site. Depending on the activity, some of the information we ask you to provide is identified as mandatory and some is identified as voluntary. If you do not provide the mandatory information for a particular activity that requires it, you will not be permitted to engage in that activity
If you provide User Content, such as an email to our customer service or response to a restaurant survey, we may use your comments and feedback to tell others about our services, and may post your comment in our marketing materials or on our Website. In connection with such User Content and our Rewards Program, we may also display partial information such as first name, initial of last name, city and state. Such partial information is not considered Personally Identifiable Information.
We use Non-Personally Identifiable Information to troubleshoot, administer the Website, analyze trends, gather demographic information, comply with applicable law, and cooperate with law enforcement activities. We may also share this information with our authorized Third Party Service Providers and Advertisers to measure the overall effectiveness of our online advertising, content, and programming..
Release of Personally Identifiable Information
We will not share your Personally Identifiable Information with other parties except as provided below:
We provide some products or services jointly with particular restaurants. These are known as "Affiliated Restaurants." We share some of your Personally Identifiable Information with Affiliated Restaurants in order to help them provide you with better service and track the value of our program. Sharing this Information will allow an Affiliated Restaurant to market directly to you should they choose to do so. However, we will only share Personally Identifiable Information with an Affiliated Restaurant if you engage in an Identification Activity, and then only to the Affiliated Restaurant involved in that Identification Activity. For example, if you purchase a promotional certificate for a particular restaurant, we may share your name, email address and city with that restaurant. We may also share your Personally Identifiable Information with an Affiliated Restaurant if you choose to make an online reservation using our Website. The Affiliated Restaurant needs this information to complete the reservation and it may contact you regarding the reservation.
We may share your information with Affiliated Businesses. We provide some products or services jointly with other retail merchants who offer discounts through us and donation opportunities through charitable organizations. These are known as "Affiliated Businesses." We may share your Personally Identifiable Information with an Affiliated Business so they can contact you regarding a transaction. Sharing this Information will allow an Affiliated Business to market directly to you should they choose to do so. However, we will only share Personally Identifiable Information with an Affiliated Business if you engage in an Identification Activity, and then only to the Affiliated Business involved in that Identification Activity. For example, if you purchase a promotional certificate or voucher for a particular retail merchant, we may share your name, email address and city with that merchant.
We may share your information with Marketing Partners. From time to time we may establish a business relationship with third parties. These are known as our "Marketing Partners." We may share your Personally Identifiable Information with our Marketing Partners to enable them to contact you regarding products, services, and special offers that may be of interest to you. Some Marketing Partners may contact you from a promotional space on our Website, and others may contact you via email.
We may share your information with Authorized Third Party Service Providers. . We provide some of our services and products through third parties. These "Third Party Service Providers" perform functions on our behalf, like sending out and distributing our administrative and promotional emails. We may share your Personally Identifiable Information with such Service Providers to fulfill orders, deliver packages, send postal or email, administer our Rewards Program contests or sweepstakes, remove repetitive information and improve information on customer lists and databases, analyze data and activities, provide marketing assistance, provide search results and links, process credit card payments, operate the Website, troubleshoot, and provide customer service. We may also collect personal information from individuals and companies ("Affiliates") with whom we have business relationships and may have to also share their information with Service Providers to accomplish our administrative tasks. For example, when you order a service, we release your credit card information to the card-issuing bank to confirm payment for the service and, if applicable, release your address to the delivery service to deliver the service. Likewise, we may release an Affiliate’s information to our bank to send out a payment.
We encourage Affiliated Restaurants, Affiliated Businesses, Marketing Partners and Third Party Service Providers to adopt and post privacy policies. However, the use of your Personally Identifiable Information by such parties is governed by the privacy policies of such parties and is not subject to our control.